"Awaken by Amazon" is a campaign fighting for literacy in India.
An added value which makes the purchase experience much more meaningful.
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A huge trend these days is called micro philanthropy. This trend allows every day people performing every day actions and "on the way" contributing to society (the "good search" by Yahoo, online stores that donate 5% of every purchase, 1 for 1 donation- buy one donate one businesses as TOMS and the list go on and on). "Awaken by Amazon" is a campaign fighting for literacy in India. An added value which makes the purchase experience much more meaningful.
2 Comments
7/3/2013 06:21:31 am
How, exactly does one 'fight' literacy? And why would anyone in his/her right mind want to fight literacy? It seems you are suggesting that people in India are too literate; so literate in fact that it needs to be stemmed before it gets completely out of hand. Do you really believe this? If so I have some land in Northern Ontario that I can sell you.
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Tal
7/3/2013 05:33:04 pm
Of course it is not fighting literacy rather fighting for literacy....
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