Both lanes should be entwined in the yearly strategic marketing plan.
Some examples for "bringing home the bacon" (getting leads)- promoting landing pages, SEO, adwords, emarketing act'.
Promoting your brand image should consider your customer and the environment needs. These activities should bring an added value to your potential clients so they will have an emotional attachment to your brand.
For Research, planing and executing marketing plans- contact me via Mail, website message or Cell
:)
Tal